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Gartner、Forrester和IDC有什么共同之处?他们都任命阿纳普兰为计划负责人。
Revenue growth management is a key initiative for The Coca-Cola Company. By using Anaplan to collaborate with dozens of its bottling partners, The Coca-Cola Company creates an optimal strategy to get the right products to the right consumers at the right price. That’s just one transformation the company is pursuing using Anaplan. In a variety of divisions and functions, The Coca-Cola Company has seen massive financial and time savings to support business growth with Anaplan.\r\n"}}" id="text-8975334103" class="cmp-text">
收入增长管理是可口可乐公司的一项关键举措。通过使用Anaplan与数十个装瓶合作伙伴合作，可口可乐公司创建了一个最佳战略，以正确的价格将正确的产品提供给正确的消费者。这只是该公司利用Anaplan实现的一个转变。在不同的部门和职能中，可口可乐公司已经节省了大量的资金和时间来支持anplan的业务增长。
用户已经接受了我们的Anaplan解决方案，因为我们根据他们的特亚搏彩票app官方网站定要求来构建它们。Alex Durham, RGM系统实现总监
95％
与传统解决方案相比，贸易促进管理成本更低
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独立的瓶装商合作制定一个收入增长管理计划
The Coca-Cola Company has aligned its growth strategy with several key initiatives, including revenue growth management (RGM). Alex Durham, The Coca-Cola Company’s Director of RGM System Enablement, describes his work as “finding the right products, getting them to the right consumers’ hands, at the right price point,” with the ultimate goal of having consumers choose the company’s beverages throughout the day.\r\n
RGM at any company is challenging, and at The Coca-Cola Company, it’s complicated by two things: The company’s large portfolio of products, including waters, sports drinks, dairy products, plant-based beverages, and the ubiquitous flagship soft drinks; and the many independent bottling partners The Coca-Cola Company works with in North America. Each bottler serves unique geographies with differing consumer priorities and preferences. They’re independent companies, but for RGM to succeed, they need to work in concert for the good of all.
\r\nRaising the collaborative planning bar
\r\nRGM at The Coca-Cola Company is, essentially, a multidimensional planning puzzle that requires input from many geographically dispersed contributors. “We have to figure out how to align [plans] across our 67 bottlers in the United States,” Durham explains. “Anaplan’s been a great solution for us in that regard. We can collaborate effectively [and] contribute to this aligned plan that we come up with together.”
\r\nThe results have been substantial, even in the face of global economic headwinds. In an earnings release, The Coca-Cola Company announced that excellence in RGM helped it build “a competitive edge” and that the company “continues to raise the bar in integrated execution [with bottlers] to deliver value to its customers and consumers in an inflationary environment.”
\r\n"}}" id="text-8a35e6faa2" class="cmp-text">可口可乐公司已经将其增长战略与几项关键举措结合起来，包括收入增长管理(RGM)。可口可乐公司RGM系统启用总监亚历克斯·达勒姆(Alex Durham)将他的工作描述为“找到正确的产品，以正确的价格将它们送到正确的消费者手中”，最终目标是让消费者全天选择该公司的饮料。
RGM在任何公司都是具有挑战性的，而在可口可乐公司，有两件事让它变得复杂:该公司的庞大产品组合，包括水、运动饮料、乳制品、植物性饮料和无处不在的旗舰软饮料;以及可口可乐公司在北美的许多独立装瓶合作伙伴。每个装瓶厂都为不同地区的消费者提供不同的优先权和偏好。他们是独立的公司，但RGM要想成功，他们就必须为了所有人的利益而共同努力。
提升协同规划门槛
可口可乐公司的RGM本质上是一个多维度的规划难题，需要来自许多地理上分散的贡献者的投入。达勒姆解释说:“我们必须弄清楚如何协调我们在美国的67家瓶装厂的计划。”“在这方面，anplan是一个很好的解决方案。我们可以有效地合作，为我们共同提出的这个一致的计划做出贡献。”
即使在全球经济面临逆风的情况下，其成果也是显著的。在一个发布财报可口可乐公司宣布，在RGM方面的卓越表现帮助它建立了“竞争优势”，该公司“继续提高(与装瓶商)综合执行的标准，在通货膨胀的环境中为客户和消费者提供价值。”
Anaplan at The Coca-Cola Company has grown organically since 2017, springing up in several different areas of the company and expanding into adjacent processes as people see the value of Connected Planning.\r\n
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自2017年以来，可口可乐公司的anplan一直在有机增长，在公司的几个不同领域涌现出来，并扩展到邻近的流程，因为人们看到了互联规划的价值。
Constant iteration at the speed of business\r\n
RGM is just one of several areas within The Coca-Cola Company that are transforming processes with Anaplan. Other teams using Anaplan include finance in several divisions (for long-range planning and planning, budgeting, and forecasting); supply chain (for supply planning, demand forecasting, and product lifecycle planning); and trade promotion management (TPM). Durham, who formerly managed IT projects for TPM at the company, notes that Anaplan proved to be 95% less expensive and was implemented in one-third the time of the legacy solution it replaced.
\r\nDurham attributes successes like these to the team of talented, user-focused Anaplan personnel – employees supplemented by partners – that The Coca-Cola Company has built and nurtured since it became an Anaplan customer in 2017. “Users have embraced our Anaplan solutions because we build them to their specific requests,” he explains. “The platform allows us to build in a much more agile fashion. We iterate constantly. That’s a huge, refreshing change for me. We can react at the speed of business.”
\r\nAnd that has transformed business planning at The Coca-Cola Company into a practice that is ideally suited to the company’s needs as its growth accelerates. “It’s speed, it’s happy users, it’s business results quickly,” Durham says. “I’m thrilled to be in this new paradigm.”
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以业务的速度不断迭代
RGM只是可口可乐公司内部与Anaplan一起改变流程的几个领域之一。其他使用Anaplan的团队包括几个部门的财务(用于长期规划和计划、预算和预测);供应链(用于供应计划、需求预测、产品生命周期规划);以及贸易促进管理(TPM)。曾在公司管理TPM IT项目的达勒姆指出，事实证明，Anaplan的成本要低95%，而且实现的时间是它所取代的传统解决方案的三分之一。
达勒姆将这样的成功归功于有才华的、以用户为中心的anplan人员团队——员工辅以合作伙伴——可口可乐公司自2017年成为anplan客户以来建立和培养的团队。他解释说:“用户已经接受了我们的Anaplan解决方案，因为我们根亚搏彩票app官方网站据他们的特定要求来构建这些解决方案。”“这个平台让我们能够以一种更加灵活的方式进行开发。我们不断迭代。这对我来说是一个巨大的，令人耳目一新的改变。我们可以以商业的速度做出反应。”
这使得可口可乐公司的商业计划转变为一种实践，它非常适合公司增长加速的需求。达勒姆说:“这是速度，是让用户开心，是让业务迅速取得成果。”“我很高兴能进入这个新的范式。”
Alex Durham, Director, RGM System Enablement, The Coca-Cola Company: A lot of people think the Coca-Cola company is a slow lumbering giant. We're not. We're a growth company. We are trying to be the beverage of choice throughout the day for all drinking occasions. And so how do we get to that growth? RGM, revenue growth management. It's finding the right products to getting it to the right consumers’ hands at the right price point so they have value in our beverages, and we can provide those moments of refreshment throughout the day.\r\n
We’re the math and the numbers and the brains behind that strategy. One of the five key pillars of our growth strategy is RGM. So it's that important to Coca-Cola.
\r\nOne of our challenges in RGM is we have to figure out how to align across our 67 bottlers. Anaplan's been a great solution for us in that regard. We can collaborate effectively. Everybody can log in wherever they're at and contribute to this aligned plan that we come up with together.
\r\nAnaplan at Coca-Cola has grown organically. It's sprung up in several different areas of the company and it's grown to adjacent processes as people see the value of connecting things together. In my area, we started with aligning the revenue plans for our bottling system. And that's grown into our adjacent customer planning and trade promotion management, or TPM. It allowed us to build a custom-fit tool for the way we work, with our terminology and our processes.
\r\nI put in the prior TPM system. We replaced that system with Anaplan. It is 95% cheaper and three times as fast.
\r\nUsers have embraced our Anaplan solutions because we build them to their specific requests. The platform allows us to build in a much more agile fashion. We iterate constantly. That's a huge, refreshing change for me. We can react at the speed of business. We don't have to go and spin up a new IT project and onboard new resources. We can just go ahead and make those changes ourselves, and we can do it as fast as we are capable of. Which, turns out, is pretty fast.
\r\nThis is just a totally different ballgame and one I'm happy to be playing in. It's speed. It's happy users. It's business results quickly, so I'm thrilled to be in this new paradigm.
\r\n"}}" id="text-17003d3b0b" class="cmp-text">可口可乐公司RGM系统实施总监亚历克斯·达勒姆:很多人认为可口可乐公司是一个行动迟缓的巨人。我们不是。我们是一家成长型公司。我们正努力成为全天所有饮酒场合的首选饮料。那么我们是如何实现这种增长的呢?RGM，收入增长管理。我们要找到合适的产品，以合适的价格把它送到合适的消费者手中，这样他们就有了我们饮料的价值，我们可以在一天中提供这些提神的时刻。
我们是这个策略背后的数学、数字和智囊。RGM是我们增长战略的五大支柱之一。所以这对可口可乐很重要。
我们在RGM面临的挑战之一是，我们必须弄清楚如何在我们的67个装瓶厂之间保持一致。在这方面，anplan是一个很好的解决方案。我们可以有效地合作。每个人都可以登录，无论他们在哪里，并为我们一起提出的这个一致的计划做出贡献。
可口可乐(Coca-Cola)的anplan实现了有机增长。它在公司的几个不同领域涌现出来，随着人们看到将事物连接在一起的价值，它已经发展成为相邻的流程。在我的领域，我们从调整装瓶系统的收入计划开始。这已经发展成为我们相邻的客户计划和贸易促进管理，或TPM。它允许我们根据我们的工作方式、我们的术语和我们的流程构建一个定制的工具。
我加入了之前的TPM系统。我们用Anaplan取代了这个系统。它便宜95%，速度是原来的三倍。
用户已经接受了我们的Anaplan解决方案，因为我们根据他们的特亚搏彩票app官方网站定要求来构建它们。这个平台允许我们以一种更加敏捷的方式进行构建。我们不断迭代。这对我来说是一个巨大的，令人耳目一新的改变。我们可以以商业的速度做出反应。我们不需要启动一个新的IT项目，并配备新的资源。我们可以自己去做这些改变，我们可以以最快的速度去做。事实证明，这是相当快的。
这是一场完全不同的比赛，我很乐意参与其中。它的速度。它是快乐的用户。它很快就会产生商业效果，所以我很高兴能进入这个新范式。
