5个步骤提升市场表现，实现卓越运营

Proving marketing performance and measuring influence are exhausted topics. Yet, rarely mentioned is how important (and greatly lacking) the orchestration of marketing campaigns actually is. Despite the proliferation of marketing software, the tool of choice for creating and managing marketing activities is still spreadsheets—and lots of them.

\n

Marketing can no longer risk missed opportunities to show its impact on the bottom line due to inefficient planning, spending, or resourcing. Leading marketing organizations are eliminating spreadsheets by building collaborative planning processes using a platform like Anaplan to connect and align marketing to sales, finance, and the overall businesses goals.

\n"}}" id="text-f076f6bab8" class="cmp-text">

证明营销绩效和衡量影响力是疲惫的话题。然而，很少有人提到市场营销活动的编排有多重要(也非常缺乏)。尽管市场营销软件层出不穷，但创建和管理营销活动的首选工具仍然是电子表格——而且是大量的电子表格。

营销不能再冒险，因为低效的计划、支出或资源而错失展示其对底线影响的机会。领先的营销机构正在通过使用像Anaplan这样的平台来构建协作计划流程，从而消除电子表格，将营销与销售、财务和整体业务目标联系起来。