演示

营销行业格局:是时候淘汰电子表格了

观看演示
33% of marketing budgets go to technology* but regardless of this investment the majority of marketers are still planning in spreadsheets.

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As a Marketer, you are at the heart of digital transformation, constantly challenged to communicate to your audience in timely, relevant, and innovative ways.

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Your customers are directly connected to the rest of your business, including your Sales and Service teams. Yet internally, you’re working with your colleagues via email and spreadsheets. You’re filling the cracks between your marketing solutions with spreadsheets, and your planning and budgeting processes have become inefficient and disconnected.

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With access to such a vast array of technology, why are you suffering under this huge administrative burden?

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With Anaplan’s Marketing Applications, you can accelerate the transformation of your marketing department.

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You can:

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  • Know and control your spend in real time
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  • Forecast the resources required to fulfill your plans
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  • Build attribution models to connect results to spend
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  • Learn which campaigns influence your customers and prospects
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  • Analyze your Sales and Marketing metrics in a single view
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  • And Create unlimited what-if scenarios to understand the impact of changes to your plan
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With these tools in place, you can accelerate your planning cycles, and connect you to sales, service and finance departments.

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This empowers you to:

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  • Create a more collaborative relationship with Finance
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  • Integrate your Marketing Plans to the Sales Forecast
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  • Work with your service teams to increase customer growth and build advocacy
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  • And improve the overall customer experience
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33%的营销预算用于技术*，但无论如何，大多数营销人员仍然在电子表格中进行规划。

作为一名营销人员，你处于数字化转型的核心，不断挑战以及时、相关和创新的方式与你的受众沟通。

您的客户直接连接到您的其他业务，包括您的销售和服务团队。但在公司内部，你是通过电子邮件和电子表格与同事合作。你正在用电子表格填补你的营销解决方案之间的裂缝，你的计划和预算过程变得低效和脱节。亚搏彩票app官方网站

既然可以使用如此广泛的技术，为什么还要承受如此巨大的行政负担呢?

使用ananplan的营销应用程序，您可以加速您的营销部门的转型。

您可以:

  • 实时了解和控制你的消费
  • 预测完成计划所需的资源
  • 建立归因模型，将结果与花费联系起来
  • 了解哪些活动会影响你的客户和潜在客户
  • 在一个视图中分析你的销售和营销指标
  • 并创造无限的假设场景，以了解更改对计划的影响

有了这些工具，您可以加快计划周期，并将您与销售、服务和财务部门联系起来。

这使你能够:

  • 与财务部门建立更紧密的合作关系
  • 将你的营销计划与销售预测结合起来
  • 与您的服务团队合作，促进客户增长并建立宣传
  • 改善整体客户体验

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