营销绩效管理

Use Anaplan for Marketing Performance Management to optimize, predict,and simulate impacts of marketing activity on sales revenue, marketing funnel metrics, and customer journey behavior. Create attribution models to ensure marketing efforts are measured across all interaction points. Use this marketing performance measurement app to identify the touches that drive customers to revenue, in addition to forecasting expected ROI from each and every marketing activity.

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Key Benefits

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• \n\t\t\t\t\t\t\t\t\t\tConnect your results to your investments, including your resource cost, by using attribution capabilities to produce a true picture of marketing ROI\n\t\t\t\t\t\t\t\t\t
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• \n\t\t\t\t\t\t\t\t\t\tPlan, manage, and measure—all on a single platform\n\t\t\t\t\t\t\t\t\t
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• \n\t\t\t\t\t\t\t\t\t\tManage your marketing and sales performance in a single view and use “what-if” scenarios to forecast changes all the way through the funnel\n\t\t\t\t\t\t\t\t\t
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• \n\t\t\t\t\t\t\t\t\t\tLearn which campaigns and tactics are creating faster and higher-value deals and drive action by course-correcting immediately on a single platform\n\t\t\t\t\t\t\t\t\t
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使用Anaplan2021亚博最新 优化、预测和模拟营销活动对销售收入、营销漏斗指标和客户旅程行为的影响。创建归因模型，以确保在所有互动点上衡量营销努力。除了预测每个营销活动的预期投资回报率之外，使用这个营销绩效衡量应用程序来确定推动客户收入的触摸。

关键好处

• 将您的结果与您的投资联系起来，包括您的资源成本，通过使用归因功能来产生营销ROI的真实情况
• 计划、管理和测量——所有这些都在一个平台上
• 在单一视图中管理营销和销售业绩，并使用“假设”场景来预测整个漏斗的变化
• 了解哪些活动和策略正在创造更快和更高价值的交易，并通过在单一平台上立即纠正路线来推动行动