提升市场表现，实现卓越运营

Marketing campaign checklist: Enhance marketing performance to achieve operational excellence

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Marketing can no longer risk missing opportunities to show its impact on the bottom line due to inefficient planning, spending, resourcing, or overall processes.

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As you prepare for your next campaign, keep this five-step checklist handy to drive operational efficiency through each of your marketing programs and activities—including planning, production, execution, measurement, and optimization.

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营销活动清单:提高营销绩效，实现卓越运营

营销不能再冒着因低效的计划、支出、资源或整体流程而错失展示其对底线影响的机会的风险。

当你准备你的下一个活动时，把这五步清单放在手边，通过你的每一个营销计划和活动——包括计划、生产、执行、测量和优化——来提高运营效率。