与Anaplan合作进行商业规划

Seamlessly connect siloed teams to deliver a holistic view of brand performance across markets, channels, and categories.

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With Anaplan’s commercial planning solution, commercial teams at consumer products companies can collaborate with finance, customer, brand, and marketing teams to build and sustain great brands.

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Key Benefits:

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• Integrated annual planning processes and reconciliation of gaps with options available to the business.
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• Optimal, outcome driven allocation of trade and marketing investments.
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• Shorter planning cycles: more time evaluating choices, less time gathering data and validating assumptions.
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• “What-if” scenario-planning capabilities and quick adjustment of in-year commercial plans based on latest performance, market trends, competitive activity, and other factors.
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无缝连接孤立的团队，以提供跨市场、渠道和类别的品牌表现的整体视图。

通过ananplan的商业规划解决方案，消费品公司的商业团队可以与财务、客户、品牌和营销团队合作，建立和维持伟大的品牌。

关键好处:

• 整合年度计划流程，协调与业务可用选项之间的差距。
• 最优的，结果驱动的贸易和营销投资分配。
• 更短的计划周期:更多的时间评估选择，更少的时间收集数据和验证假设。
• “What-if”场景规划能力，根据最新业绩、市场趋势、竞争活动和其他因素快速调整年度商业计划。