anplan在2021年Gartner市场指南中认可了SPM

2021 Gartner Sales Performance Management Market Guide\n

Anaplan was recognized by Gartner in its Market Guide for Sales Performance Management 2021, a report on the latest trends, developments, and representative vendors in the sales performance management (SPM) market.

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This is the first Market Guide that Gartner has published on SPM, following several years of annual Magic Quadrant reports. Anaplan was named a Leader by Gartner in the four most recent SPM Magic Quadrant reports (2017-2020).

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Gartner states that “The SPM market grew by 8%, to $1.187 billion, in 2020.” According to Gartner, core capabilities in the SPM technology market “include incentive compensation management (ICM), territory management (TM) and quota management (QM).” In addition to these core capabilities, Gartner notes that “buyers should look at interoperability with other common systems in the tech stack, such as CRM and finance, to support extended planning and analysis (xP&A).”

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Gartner Market Guide for Sales Performance Management, Melissa Hilbert, March 8, 2021.

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2021年Gartner销售绩效管理市场指南

Gartner在其《销售绩效管理2021年市场指南》中认可了anplan，这是一份关于销售绩效管理(SPM)市场最新趋势、发展和代表性供应商的报告。

这是Gartner继几年Magic Quadrant年度报告之后，第一次针对SPM发布市场指南。在Gartner最近的四份SPM魔力象限报告(2017-2020年)中，anplan被评为领导者。

Gartner指出:“到2020年，SPM市场增长了8%，达到11.87亿美元。”根据Gartner的说法，SPM技术市场的核心能力“包括激励薪酬管理(ICM)、区域管理(TM)和配额管理(QM)”。除了这些核心功能，Gartner指出，“买家应该考虑与技术堆栈中其他常见系统的互操作性，如客户关系管理和财务，以支持扩展计划和分析(xP&A)。”

高德纳销售绩效管理市场指南，梅丽莎·希尔伯特，2021年3月8日。

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