VMware消除了电子表格,并通过Anaplan平台增强了销售计划

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Challenge\r\n

Before Anaplan, Box used an antiquated Excel® model for their financial planning and forecasting. The model was massive and took several minutes to even open the file. They had several hundred different versions of the model spread across the company, turning what should have been a unified process into a monstrous challenge.

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挑战

在ananplan之前,Box使用过时的Excel®模型进行财务规划和预测。这个模型很大,甚至要花几分钟才能打开文件。他们在整个公司散布了几百个不同版本的模型,把本应统一的过程变成了一个巨大的挑战。

Solution\r\n

Prior to implementing the Anaplan platform, VMware tried to reconcile multiple inconsistent data sources across inflexible spreadsheets and siloed systems, which resulted in significant productivity loss. Sales reps didn’t know what territory or accounts they were responsible for until nearly the third month of the planning cycle. Collaboration between the sales and finance teams wasn’t fast or effective, as no one had a consistent view of current conditions.

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解决方案

在实现Anaplan平台之前,VMware试图在不灵活的电子表格和竖井系统之间协调多个不一致的数据源,这导致了显著的生产力损失。直到计划周期的第三个月,销售代表才知道他们负责哪些区域或客户。销售和财务团队之间的合作既不快速也不有效,因为没有人对当前情况有一致的看法。

Results\r\n

Leveraging the Anaplan platform, VMware developed the multi-dimensional modeling it needed to bring together business rules and data from various sources. This new capability helps sales leadership streamline the planning process by performing complex modeling, running “what if” scenarios, and analyzing data using different dimensions. The framework has also enabled faster and more effective collaboration between the sales and finance teams. Now, everyone has a single view of the data.

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结果

利用Anaplan平台,VMware开发了将来自不同来源的业务规则和数据整合在一起所需的多维建模。这个新功能通过执行复杂的建模、运行“假设”场景和使用不同维度分析数据,帮助销售领导简化计划过程。该框架还实现了销售和财务团队之间更快、更有效的协作。现在,每个人都有一个数据视图。

Why Anaplan\r\n

VMware was excited to completely replace its spreadsheets, eliminate data inaccuracies, and enable a faster roll up of data. The finance team believes that by implementing the Anaplan platform, they can reduce cycle times for whatever planning dimension it focuses on. The VMware team knew Anaplan was a platform with more flexibility and capabilities than any other and one that could enhance the overall performance of sales team.

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VMware很高兴能够完全取代电子表格,消除数据不准确,并支持更快的数据汇总。财务团队相信,通过实施Anaplan平台,他们可以减少它所关注的任何规划维度的周期时间。VMware团队知道Anaplan是一个比任何其他平台都更灵活和更强大的平台,可以提高销售团队的整体绩效。

Sri Vellimedu (Director, Business Process & Solutions): There were some good early successes with Anaplan, and that led us to where we are today around the sales planning process.

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Awinash Sinha (Director, IT Business Engagement and Solution Management): We had BI analytics for certain things: people pulled in data from a transactional system BI, stitched them together in Excel, and then used email as a collaboration tool to roll it up. The key thing that we were looking for to replace the Excel world was how to take the transactional system data and roll up by different dimensions, such as customer or product hierarchy, and how to do that when the collaboration happens at different levels.

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Vellimedu: The problem statement today is that we were well into month two of the planning cycle before reps knew what territories they had, what accounts they had, and what the quarters were, so there is a loss of productivity. Our goal is that by the first day of each planning cycle, reps and managers have visibility of accounts in Anaplan.

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Sinha: The platform became one single source, and replaced all the spreadsheets and data inaccuracies. It also allowed faster rollup of data; this means a reduction in the cycle time for whatever planning dimensions we are talking about, either GTM or a territory in account planning.

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Vellimedu: The metric we are trying to drive is a five percent improvement in quarter accuracy for those reps, and measure it by how well they hit their quarters. So if reps hit the quarters as those quarters get rolled up to a geographic region, you know there is a higher predictability or higher likelihood of hitting targets, so it’s all co-related. We’re starting at rep level and making sure we put focus on that as it is good for the company.

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Sinha: Anaplan really is a tool that is a mix of multiple capabilities from the end-user perspective. It’s a collaboration tool, it’s a data rollup tool, and an analytic tool.

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Vellimedu: The Anaplan platform essentially provides all of the analytics available so decisions can be made faster.

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Sri Vellimedu(业务流程与解决方案总监):亚搏彩票app官方网站Anaplan在早期取得了一些不错的成功,这让我们在销售计划流程方面取得了今天的成就。

Awinash Sinha (IT业务参与和解决方案管理总监):我们对某些事情进行了BI分析:人们从事务系统BI中提取数据,在Excel中将它们拼接在一起,然后使用电子邮件作为协作工具来汇总数据。我们想要取代Excel世界的关键是如何获取事务性系统数据并按不同维度(如客户或产品层次结构)汇总,以及当协作发生在不同级别时如何做到这一点。

Vellimedu:今天的问题陈述是,在我们进入计划周期的第2个月时,代表们还不知道他们拥有哪些领域,他们拥有哪些帐户,以及他们的季度是什么,所以生产力下降了。我们的目标是,在每个计划周期的第一天,销售代表和经理都能在Anaplan中看到账户。

Sinha:平台变成了一个单一的来源,并取代了所有的电子表格和数据不准确性。它还允许更快的数据汇总;这意味着对于我们所讨论的任何计划维度,无论是GTM还是帐户计划中的一个领域,都可以减少周期时间。

Vellimedu:我们试图推动的指标是这些代表的季度准确度提高5%,并通过他们在季度中的表现来衡量。所以,如果销售业绩在一个地理区域内达到了某个季度,你就知道达到目标的可预测性或可能性更高,所以这都是相关的。我们从代表级别开始,确保我们把重点放在这一点上,因为这对公司有好处。

Sinha:从终端用户的角度来看,anplan实际上是一个混合了多种功能的工具。它是一个协作工具,是一个数据汇总工具,也是一个分析工具。

Vellimedu:Anaplan平台基本上提供了所有可用的分析,因此可以更快地做出决策。

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