Groupon有机会在不断变化的环境中灵活应变

成熟、周到的互联规划方法为快速发展的业务提供自动化和标准化

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As a young, fast-growing company, Groupon deployed Anaplan in 2013 for financial consolidations. Since then, Anaplan use has expanded across the company, including an innovative Master Data Management model that touches workforce, general ledger, vendor information, and financial data. A Center of Excellence (CoE), executive alignment, and custom training programs ensure that maximum benefits of automation and standardization are achieved.\r\n"}}" id="text-0444588126" class="cmp-text">
作为一家快速增长的年轻公司，Groupon在2013年部署了Anaplan进行财务整合。从那时起，anplan的使用已经扩展到整个公司，包括一个创新的主数据管理模型，涉及劳动力、总账、供应商信息和财务数据。卓越中心(CoE)、执行协调和定制培训计划确保实现自动化和标准化的最大效益。
Anaplan将自动化和标准化应用于像Groupon这样快速发展的公司的能力是非常强大的。
梅根·卡罗扎，财务经理

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Since its founding in 2008, Groupon has steadily grown and evolved to meet the needs of its customers and merchants. Anaplan has been in use at Groupon since 2013 and has been proud to play a supporting role in its growth. “We were pioneers,” says Groupon’s Finance Manager Megan Carrozza. “We were one of the first Anaplan customers in the Chicago area.”

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As a result, Groupon has developed a mature, thoughtful approach to Connected Planning that provides inspiration and examples for companies everywhere along the Anaplan journey.

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“The 20+ use cases in the Anaplan environment at Groupon are organized into three groups,” says Carrozza, a Master Anaplanner and leader of the company’s Anaplan Center of Excellence (CoE).

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  • Financial consolidations provide the primary source of truth for key financial documents such as Groupon’s income statement and balance sheet.
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  • Financial forecasting and modeling use cases support financial outlooks and analytics, and include revenue and gross profit planning, workforce planning, CapEx planning, and vendor-level planning.
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  • Center of Excellence (CoE) models support, and are shared by, the other use cases. For example, an innovative Master Data Management (MDM) model helps align key data across disparate systems: employee information from Workday, general ledger figures from NetSuite, vendor data from Coupa, and Anaplan itself, using SnapLogic for extract-transform-load (ETL) tasks.
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The Anaplan models are run by the Center of Excellence (CoE) team, who are finance team members. Anaplan users work in many different finance functions. “A majority of team members who report up to our CFO uses Anaplan,” Carrozza explains.

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The four-member CoE, along with model builders in specific finance functions, oversees the entire environment. (This is called a Centralized/Federated hybrid approach.) The CoE annually reviews projects for alignment with company strategy, develops and maintains standards for all Anaplan models at Groupon, and runs a rigorous, customized internal enablement program that trains more model builders in the organization. These efforts have also helped make about half of Groupon’s 150+ Anaplan users into power users.

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Carrozza says the resulting automation and standardization benefit the entire company. Automation cuts down mundane tasks and makes them more accurate, which delivers substantial time-savings; and standardization removes complexity and enables people to move easily between projects. Automation and standardization also help with process improvement, she adds: “We never lift and shift a process when moving it to Anaplan. We make sure it’s done in the way that makes the most sense.”

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And that yields the most important business benefit of all: Agility in a changing business environment. Carrozza sums it up this way: “The power of Anaplan to apply automation and standardization to a fast-moving company like Groupon is really powerful.”

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自2008年成立以来，Groupon一直在稳步增长和发展，以满足客户和商家的需求。自2013年以来，Groupon一直在使用Anaplan，并为在其增长过程中发挥支持作用而感到自豪。“我们是先驱者，”Groupon的财务经理梅根·卡罗扎说。“我们是芝加哥地区第一批anplan客户之一。”

因此，Groupon开发了一种成熟的、深思熟虑的连接计划方法，为各地的公司在Anaplan之旅中提供灵感和榜样。

“Groupon的Anaplan环境中的20多个用例被分为三组，”公司Anaplan卓越中心(CoE)的负责人、Anaplan规划大师卡罗扎说。

  • 财务合并为Groupon的损益表和资产负债表等关键财务文件提供主要的真实来源。
  • 财务预测与建模用例支持财务展望和分析，并包括收入和毛利润计划、劳动力计划、资本支出计划和供应商级别的计划。
  • 卓越中心(CoE)模型支持其他用例，并由其他用例共享。例如，一个创新的主数据管理(MDM)模型有助于协调不同系统之间的关键数据:来自Workday的员工信息、来自NetSuite的总账数字、来自Coupa的供应商数据，以及使用SnapLogic进行提取-转换-加载(ETL)任务的Anaplan本身。

Anaplan模型由卓越中心(CoE)团队运行，他们是财务团队成员。Anaplan用户在许多不同的财务部门工作。卡罗扎解释说:“大多数向首席财务官汇报的团队成员都使用Anaplan。

由四名成员组成的CoE，以及特定财务功能中的模型构建者，监督整个环境。(这被称为集中式/联邦混合方法。)CoE每年审查项目是否与公司战略保持一致，为Groupon的所有Anaplan模型开发和维护标准，并运行严格的、定制的内部实施计划，在组织中培训更多的模型构建者。这些努力也帮助Groupon的150多名Anaplan用户中有一半成为了高级用户。

Carrozza说，由此产生的自动化和标准化使整个公司受益。自动化减少了平凡的任务，使它们更加准确，这节省了大量的时间;标准化消除了复杂性，使人们能够轻松地在项目之间迁移。自动化和标准化也有助于流程改进，她补充道:“当我们将流程转移到Anaplan时，我们从不提升或转移流程。我们确保以最有意义的方式来完成。”

这就产生了最重要的业务利益:在不断变化的业务环境中的敏捷性。Carrozza这样总结道:“Anaplan将自动化和标准化应用于像Groupon这样快速发展的公司的力量是非常强大的。”

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