Amer Sports在销售和薪酬计划方面取得了胜利

体育用品公司在全球范围内调整目标设定,并使当地销售目标与全球预期保持一致

Amer Sports oversees some of the world’s leading sporting goods brands, including Arc’teryx, Atomic, Mavic, Salomon, Suunto, and Wilson. With so many brands to manage, setting consistent targets that could handle the seasonal swings in sales was no mere pastime. By consolidating targets worldwide using the Anaplan platform, Amer Sports standardized target-setting around the globe, instituted best practices, and restructured its sales team to create smarter, more specialized sales roles. With Anaplan, Amer Sports now hits its goals.\r\n"}}" id="text-2787eb811e" class="cmp-text">
Amer Sports监督一些世界领先的体育用品品牌,包括Arc 'teryx, Atomic, Mavic, Salomon, Suunto和Wilson。有这么多品牌需要管理,制定能够应对季节性销售波动的持续目标不仅仅是一种消遣。通过使用Anaplan平台整合全球目标,Amer Sports在全球范围内标准化目标设定,建立最佳实践,并重组其销售团队,以创建更聪明、更专业的销售角色。有了anplan, Amer Sports现在达到了它的目标。

我们估计花在目标设定上的时间减少了70%。这使我们的销售经理有更多的时间与他们的销售团队和客户在一起。
全球销售拓展经理

70%

减少目标设定的时间

17

各国数据合并

40天

实现时间


A global company that oversees some of the world’s most well-known sporting goods brands, Amer Sports struggled with setting sales targets and rewarding salespeople consistently across its many brands and regions. As the company grew and diversified, it wanted to standardize target-setting so that local targets met global sales objectives, and revamp his team to address the company’s diverse customer base.

\r\n

In the past, all sales planning and compensation management was done locally on spreadsheets, some of which had grown so large that they took seven minutes to open. There was no way to confirm the accuracy of the data, consolidate data across regions, or view global performance by brand or season.

\r\n

Working alongside the Anaplan services team, Amer Sports built and launched its initial Anaplan for Sales model in under 40 business days. The model allowed the Amer Sports team to construct sales targets, create incentive plans, and calculate bonuses for sales people worldwide. The model also ensured that consolidated bottom-up sales targets set locally would always align with top-down expectations.

\r\n

Anaplan also enabled Amer Sports to create multiple new sales roles, knowing that each role would automatically inherit the appropriate quota and compensation plan. This helped Amer Sports transition the team into more specialized jobs, including area sales managers, smart service sales reps, visual merchandisers, and tech reps.

\r\n

Using Anaplan, Amer Sports reduced the time it spent on target-setting by an estimated 70 percent. Planning processes that previously took one week now take less than one day. Because Anaplan automatically compiles data from multiple sources, Amer Sports no longer needs analysts in each country to extract data from the company’s SAP system and rework it into spreadsheets.

\r\n

Other benefits include:

\r\n
    \r\n
  • Sales targets are standardized globally
  • \r\n
  • Sales data is viewable across multiple dimensions, including territory, brand, account, and season
  • \r\n
  • Sellers use predictive analytics to forecast projected compensation earnings
  • \r\n
  • Sales roles easily realigned to accommodate new selling strategies
  • \r\n
\r\n

Amer Sports selected Anaplan for its flexibility in handling complex information and its ability to implement consistency across dispersed teams and locations. The company is looking for ways to extend their solutions and anticipates building a territory-planning model. The team lives by the mantra of setting “demanding but achievable targets” and insists that because the Anaplan platform is so flexible, anything is possible.

\r\n"}}" id="text-fe7fc7d21f" class="cmp-text">

一家全球公司,管理着一些世界上最著名的体育用品品牌在美国,Amer Sports在众多品牌和地区制定销售目标和持续奖励销售人员方面遇到了困难。随着公司的发展和多元化,它希望标准化目标设定,以便本地目标满足全球销售目标,并改造他的团队,以满足公司多样化的客户基础。

在过去,所有的销售计划和薪酬管理都是在本地的电子表格上完成的,其中一些表格已经变得非常大,以至于需要7分钟才能打开。我们无法确认数据的准确性,也无法整合不同地区的数据,也无法按品牌或季节查看全球表现。

与Anaplan服务团队一起工作,Amer Sports在不到40个工作日内建立并推出了最初的Anaplan销售模型。该模型允许Amer Sports团队构建销售目标,制定激励计划,并计算全球销售人员的奖金。该模型还确保了在当地设定的自下而上的统一销售目标始终与自上而下的预期保持一致。

anplan还允许Amer Sports创建多个新的销售角色,知道每个角色将自动继承适当的配额和补偿计划。这帮助Amer Sports将团队转变为更专业的工作,包括区域销售经理、智能服务销售代表、视觉陈列员和技术代表。

通过使用anplan, Amer Sports将目标设定时间减少了大约70%。以前需要一周的计划过程现在只需要不到一天。由于Anaplan自动编译来自多个来源的数据,Amer Sports不再需要每个国家的分析师从公司的SAP系统中提取数据并重新制作成电子表格。

其他好处包括:

  • 销售目标是全球标准化的
  • 销售数据可以在多个维度上查看,包括区域、品牌、客户和季节
  • 卖家使用预测分析来预测预期的薪酬收入
  • 销售角色很容易调整,以适应新的销售策略

Amer Sports选择Anaplan是因为它在处理复杂信息方面的灵活性,以及它在分散的团队和地点之间实现一致性的能力。该公司正在寻找方法来扩展他们的解决方案,并期望建立一个区域规划模型。亚搏彩票app官方网站该团队的座右铭是设定“苛刻但可实现的目标”,并坚持认为,因为Anaplan平台非常灵活,一切皆有可能。

Baidu