动视凭借高效的贸易促销计划赢得了巨大的胜利

For more than 30 years, Activision has been changing the way people play. But over those years, the company’s retail execution and trade promotions planning had grown inefficient and error-prone. Planning teams were bogged down in gathering information and importing data into various systems. Real-time reporting and ad hoc analysis were nearly nonexistent, and it was very difficult to accurately forecast across the organization. All planning was managed across multiple tools and spreadsheets, creating a risk of errors and data corruption.

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Activision (also known as Activision Blizzard) implemented the Anaplan platform to manage trade promotion planning and management, known as “retail execution” at the company, and encompassed promotional discounts, shelving space, and other spending that supports sales. Activision now manages every product launch and product discount using the Anaplan platform, and they use custom reports to provide relevant stakeholders with real-time, transparent access to any data they need.

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Activision achieved tremendous boosts in productivity and collaboration with the Anaplan platform. Just two weeks after go-live, the planning team estimated a 50% increase in productivity. “Anaplan is … making information easier to understand, and allowing people to act more quickly,” one finance manager noted. With a unified data source for all trade promotion efforts, the process is more efficient and reliable. Planners have replaced spreadsheets with real-time reporting and now have complete confidence in the data.

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Each of the groups involved in Activision’s trade management process—sales, marketing, finance, and accounting—engages with planning data differently, and Anaplan made it very easy to tailor views to each group’s individual perspectives. That, in turn, has led to faster analysis and more transparency. An Activision finance manager put it best: “Anaplan has given us the power to answer any question that an executive or other department may ask, and now we can really speak in detail about where we’re spending our money.”

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30多年来，动视一直在改变人们的游戏方式。但在那些年里，该公司的零售执行和贸易促销计划变得效率低下，容易出错。规划团队陷入了收集信息和将数据导入各个系统的困境。实时报告和临时分析几乎不存在，而且在整个组织中准确预测是非常困难的。所有的计划都是通过多个工具和电子表格进行管理的，这就产生了错误和数据损坏的风险。

动视(也被称为动视暴雪)实施了Anaplan平台来管理贸易促销计划和管理，在公司被称为“零售执行”，包括促销折扣、货架空间和其他支持销售的支出。动视现在使用Anaplan平台管理每一个产品发布和产品折扣，他们使用定制报告为相关利益相关者提供实时、透明的数据访问。

动视通过Anaplan平台在生产力和协作方面取得了巨大的提升。上线仅仅两周后，规划团队估计生产力增加了50%。一位财务经理指出:“anplan……让信息更容易理解，并让人们更快地采取行动。”所有贸易促进工作都有统一的数据源，这一过程更加高效和可靠。规划者已经用实时报告取代了电子表格，现在对数据有了完全的信心。

动视贸易管理流程中涉及的每个部门——销售、营销、财务和会计——都以不同的方式处理计划数据，而Anaplan使得根据每个部门的个人观点定制视图变得非常容易。这反过来又带来了更快的分析和更高的透明度。动视的一位财务经理说得好:“Anaplan让我们能够回答高管或其他部门可能提出的任何问题，现在我们可以真正详细地谈论我们的钱花在哪里了。”